With iOS 5, Apple introduced a new app, called “Cards”. It’s really easy to use. First, select an appropriate category – such a birthday, seasonal, love, travel. Then, select a card style – some have a picture, and most have a little bit of text on the front.
Once you’ve done that, you can add your own picture (to the ones that have a picture), and change the text on the front to personalise it.
Next, you can change the text on the inside of the card. Again, really easy to do. If you prefer, you can go with the default text, or just change it a little.
Then, the envelope, select your own contact info from your address book for your return address, and select a contact for the recipient. If the recipient isn’t in your contacts, you can type in the address.
Once that’s all done, you tap the price, confirm the purchase, validate your iTunes account, and you’re done. A real physical card will be sent.
All in all, it’s an easy app to use. The cost is $2.99 (plus tax) to send to the US, which when you consider the price of cards in the shops, plus postage, is actually quite reasonable, especially as this will be personalised in a way you couldn’t do with a regular card.
One bright idea I had – I purchased an iTunes gift certificate, the ones that get emailed, and sent it to myself. I then copied and pasted the redemption code from the email into the card. The recipient can then use that code when they get the card.
I’m very happy with the app, so far – I await confirmation that the recipient received it and all was as it should be with anticipation.
[Update: I've made some suggestions on how Cards could be improved in a new blog entry]